Sr. Content Strategist (Remote Eligible)

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Requirements:

• 7+ years of experience in writing, content creation, and content planning.
• 2+ years of experience in content marketing for enterprise B2B SaaS companies.
• Content strategy and project management experience.
• Familiarity with SEO, digital customer experiences, and the buyer’s journey.
• Knowledge of keyword research tools, social media platforms, search engine optimization, and search engine marketing.
• Strong communication and presentation skills.
• Experience partnering cross-functionally with design, development, campaigns, product and product marketing, sales, and outside partners such as agencies.
• Planning, collaboration, and strategic thinking skills.

Responsibilities:

• Lead content-centered programs with an eye toward audience, buyer journey, global reach, and optimal impact.
• Analyze content performance to identify trends and make recommendations for optimizations and new content creation.
• Partner with stakeholders and collaborate cross-functionally to build content that achieves measurable business objectives.
• Track key market trends and competitive messages to create the necessary content to address key trends.
• Develop clear and engaging content that builds the brand while addressing consumer and business needs.
• Perform content gap analyses to determine what type of content is missing and what could be needed.
• Participate in creating, adjusting, and managing an editorial calendar.
• Produce written content consistent with the Smartsheet brand voice, style, and tone.
• Contribute to thought leadership and content marketing strategy that drives brand awareness, sales enablement, lead generation, customer engagement, and customer retention.
• Support other duties as needed.