Senior Customer Marketing Manager - References

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Requirements:

• 5+ years of experience in customer advocacy or marketing program/project management.
• Experience with CRMs (e.g., Salesforce) and advocacy platforms (e.g., ReferenceEdge).
• Strong passion for elevating customer experience and building relationships.
• Ability to thrive in an agile, fast-paced environment.
• Exceptional organizational skills for managing complex projects.
• Strong interpersonal skills for cross-functional collaboration.
• Outstanding written and verbal communication skills.
• Strong analytical skills with a focus on program evaluation.
• Bachelor's degree or equivalent experience is required.

Responsibilities:

• Expand the advocate network by driving recruitment through campaigns, collaboration with Sales and CS teams, and customer outreach.
• Manage and scale the customer advocate database to ensure it is a reliable source of truth.
• Lead the customer reference program and maintain reference management systems.
• Integrate references into the sales cycle to enhance efficiency.
• Develop documentation and training for cross-functional teams.
• Establish ongoing engagement strategies for advocates.
• Analyze program performance to optimize impact and align with business goals.
• Promote and embody Samsara's cultural principles.