Director Consumer Marketing - Esports

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Requirements:

• Bachelor’s degree required or equivalent; Master’s degree preferred.
• Experience in data-driven, growth, lifecycle, and performance marketing.
• Extensive experience in developing one-to-one communication globally.
• Collaboration with agencies and in-house creative teams.
• Experience with brands focused on entertainment, culture, or youth preferred.
• Excellent communication, presentation, and analytical skills.
• Impeccable process management skills across multiple regions.
• Well-rounded product and marketing experience with advanced knowledge of marketing principles.

Responsibilities:

• Drive the global consumer marketing strategy and positioning for the Esports portfolio of products, including content strategy.
• Expand adoption of EFG’s Esports product offerings by driving new user acquisition, engagement, and retention.
• Lead integrated cross-functional plans in collaboration with various marketing peers.
• Manage and allocate marketing budget to support business priorities and commercial revenue targets.
• Co-Lead the development of annual marketing strategy and go-to-market plans.
• Create marketing initiatives to drive ticket sales and increase EFG’s Hours Watched across platforms.
• Manage budget to fuel direct-to-consumer growth and meet revenue targets.
• Lead Marketing input as the voice of the customer on strategic projects.
• Oversee go-to-market campaigns with end-to-end accountability.