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Senior Marketing Analyst

Posted 3 days agoViewed

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💎 Seniority level: Senior, 4+ years

📍 Location: USA

🔍 Industry: CPG (Consumer Packaged Goods)

🏢 Company: Vividly👥 51-100💰 $9,069,332 12 months agoInformation TechnologyConsumer GoodsSoftware

⏳ Experience: 4+ years

🪄 Skills: Data AnalysisGoogle AnalyticsTableauMicrosoft ExcelSEOData visualizationCRMA/B testing

Requirements:
  • Bachelor’s degree in marketing, business, data analytics, or a related field.
  • 4+ years of experience in marketing analytics, demand generation, or a related role.
  • Strong proficiency with marketing analytics tools (e.g., Google Analytics, Tableau, HubSpot, Salesforce).
  • Hands-on experience with SEO analysis and ads platforms (e.g., Google Ads, LinkedIn Ads).
  • Advanced proficiency in Microsoft Excel; familiarity with data visualization tools is a plus.
  • Exceptional problem-solving and storytelling skills.
  • Strong communication and collaboration skills.
Responsibilities:
  • Analyze outreach metrics to identify trends and provide recommendations.
  • Partner with the SDR team to test strategies for higher response rates.
  • Evaluate campaign performance across various paid platforms.
  • Collaborate with demand gen team to optimize targeting and spend.
  • Identify SEO opportunities and track organic content performance.
  • Manage and track marketing budget, providing regular performance updates.
  • Assist with account identification and data enrichment.
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