Campaign Operations Manager

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Requirements:

• 3+ years of experience in marketing automation or marketing operations.
• Demonstrated expertise in marketing automation and inbound/outbound best practices.
• Proficiency with HTML emails and templates.
• Experience with email marketing (Marketo certification a plus), SFDC (high proficiency with Salesforce preferred), and related platform integrations (e.g., GoToWebinar, Zoom, Goldcast, CMS, attribution tools, etc.).
• Technical aptitude: Experience with highly complex processes and a large MarTech stack; ability to understand technologies and leverage them for desired results.
• Cross-functional team player capable of driving campaign execution across multiple teams.
• Data-driven with a continuous learning mindset, always researching new strategies and techniques to improve programs.
• Strong collaborator who actively seeks cross-functional feedback and input to build comprehensive strategies.
• Thoughtful problem-solving tendencies with initiative and ownership focus on continuous improvement.
• 'Roll up your sleeves and get work done' attitude.
• Experience in B2B Enterprise SaaS marketing is a plus.

Responsibilities:

• Translate project requirements and build out programs using our marketing automation platform (Marketo).
• Build and execute campaigns supporting lead capture, nurture, scoring, event promotion, and content marketing.
• Understand data flow and troubleshoot various automation flows.
• Support the demand generation team with hands-on tasks such as email builds/sends, landing pages, dynamic content, list imports, segmentation, enrichment, and multi-tool orchestration.
• Foster cross-functional relationships between marketing and sales to meet operational needs within defined SLAs.
• Operate autonomously with a commitment to high quality and integrity.