Conversion Rate Optimization (CRO) Lead - DTC eCommerce CA

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Requirements:

• At least 3+ years in a CRO-focused role at a high-growth DTC brand or agency.
• Experience running impactful A/B tests and measurable improvements in website performance.
• Strong skills in analytics tools such as Google Analytics and Hotjar.
• Experience with A/B testing platforms like Optimizely, VWO, and Google Optimize.
• Ability to collaborate with designers to enhance web experiences.
• Experience leading a small, agile team while working cross-functionally.
• Strong organizational skills to manage various experiments.

Responsibilities:

• Own the CRO Strategy by building a robust backlog of hypotheses and experiments.
• Conduct research using heatmaps, session recordings, surveys, and user behavior analysis.
• Lead the experimentation process, executing and analyzing A/B and multivariate tests.
• Collaborate with a UX Designer, Developer, and Project Manager to ensure timely execution of experiments.
• Drive key website KPIs by addressing customer journey friction points.
• Establish a systemized CRO engine to maintain a constant pipeline of ideas.
• Use data-driven insights to inform decisions and understand customer pain points.