Paid Social Media Specialist

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Requirements:

• 3-5 years of social media advertising experience, specifically on Facebook.
• Deep understanding of social media advertising platforms (Meta, TikTok, LinkedIn).
• Experience handling substantial client advertising spend.
• Strong knowledge of different campaign types on social advertising platforms.
• Strong experience in pitching client campaign strategies.
• Knowledge of key performance metrics and reporting.

Responsibilities:

• Strategize client social media advertising campaigns and propose a strategy based on clients’ needs.
• Design, setup, and execute successful paid social campaigns using a variety of channels: Facebook, Instagram, LinkedIn.
• Build and monitor audiences used for remarketing campaigns.
• Create lead forms and set-up Zapier integrations through client campaigns.
• Craft compelling ad copy that connects with the audience.
• Manage assigned client accounts by overseeing social media campaigns to ensure performance.
• Work closely with account managers and internal teams to identify new opportunities for client success.
• Monitor client campaign performance weekly and analyze data for insights.
• Stay current on industry trends and implement best practices.
• Meet with clients to discuss campaign performance and offer improvements.
• Work with Facebook Support for client issue resolution.
• Create and manage multiple campaign types.