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Conversion Rate Optimization (CRO) Lead - DTC eCommerce

Posted 9 days agoViewed

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💎 Seniority level: Lead, 3+ years

📍 Location: Mexico

🔍 Industry: DTC eCommerce

🏢 Company: Freebird👥 11-50ElectronicsE-CommerceManufacturingMen's

⏳ Experience: 3+ years

🪄 Skills: LeadershipProject ManagementData AnalysisUser Experience DesignGoogle AnalyticsA/B testing

Requirements:
  • DTC eCommerce expertise with at least 3+ years in a CRO-focused role.
  • Proven success in running A/B tests that improve website performance.
  • Strong analytical skills using tools like Google Analytics and Hotjar.
  • Ability to collaborate with designers for UX-focused web experiences.
  • Team leadership experience in an agile environment.
  • Strong project management skills.
Responsibilities:
  • Own the CRO Strategy by managing a backlog of optimization hypotheses.
  • Conduct research to identify opportunities using analytics tools.
  • Lead the testing process for A/B and multivariate tests.
  • Focus on improving key website KPIs like conversion rates and average order value.
  • Create scalable processes for ongoing CRO efforts.
  • Use data-driven insights to inform decisions.
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