Director of Solution Marketing

Posted 10 days agoViewed

💎 Seniority level: Director, 8+ years

📍 Location: United States

💸 Salary: 150000.0 - 190000.0 USD per year

🔍 Industry: B2B enterprise software

⏳ Experience: 8+ years

🪄 Skills: Cross-functional collaborationMarket Research

8+ years of experience in solution and/or product marketing, preferably in a B2B technology environment.
Proven track record of building and executing solution GTM strategies.
Strong collaboration skills with experience in working alongside Sales, Demand Generation, Customer Success, Product, and other Marketing departments.
Data-driven approach with the ability to measure GTM success based on analytics.
Experience building and leading high-growth teams.
Excellent project management and organizational skills.
Customer-focused storyteller with a passion for effective GTM strategies.

Deep Customer Knowledge: Use market research and customer interviews to understand buyer needs.
Market Research & Competitive Analysis: Conduct ongoing market research to identify trends and opportunities.
Audience-Centric Marketing: Develop marketing strategies tailored to specific personas and market segments.
Solution Positioning & Messaging: Craft compelling positioning and messaging for solutions.
Go-to-Market Strategy (GTM): Lead GTM strategies for new product launches and features.
Content and Sales Tool Development: Oversee creation of impactful content supporting marketing efforts.
Sales Enablement: Partner with sales teams to develop tools and training that communicate solution value.
Product Strategy Influence: Champion customer needs to inform product strategy and roadmap.
Demand Generation and Customer Expansion Support: Develop strategies for upselling and product adoption.
Cross-Functional Collaboration: Collaborate with various teams to ensure alignment on messaging and campaigns.