Director of Solution Marketing

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Requirements:

• 8+ years of experience in solution and/or product marketing, preferably in a B2B technology environment.
• Proven track record of building and executing solution GTM strategies.
• Strong collaboration skills with experience in working alongside Sales, Demand Generation, Customer Success, Product, and other Marketing departments.
• Data-driven approach with the ability to measure GTM success based on analytics.
• Experience building and leading high-growth teams.
• Excellent project management and organizational skills.
• Customer-focused storyteller with a passion for effective GTM strategies.

Responsibilities:

• Deep Customer Knowledge: Use market research and customer interviews to understand buyer needs.
• Market Research & Competitive Analysis: Conduct ongoing market research to identify trends and opportunities.
• Audience-Centric Marketing: Develop marketing strategies tailored to specific personas and market segments.
• Solution Positioning & Messaging: Craft compelling positioning and messaging for solutions.
• Go-to-Market Strategy (GTM): Lead GTM strategies for new product launches and features.
• Content and Sales Tool Development: Oversee creation of impactful content supporting marketing efforts.
• Sales Enablement: Partner with sales teams to develop tools and training that communicate solution value.
• Product Strategy Influence: Champion customer needs to inform product strategy and roadmap.
• Demand Generation and Customer Expansion Support: Develop strategies for upselling and product adoption.
• Cross-Functional Collaboration: Collaborate with various teams to ensure alignment on messaging and campaigns.