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Senior Manager, MarTech and Ops

Posted about 2 months agoInactiveViewed

View full description

💎 Seniority level: Manager, 6+ years

💸 Salary: 147140.0 - 183930.0 USD per year

🔍 Industry: Mental Healthcare

🏢 Company: Spring Health👥 1001-5000💰 $100,000,000 Series E 7 months agoMental HealthArtificial Intelligence (AI)mHealthWellnessHealth Care

🗣️ Languages: English

⏳ Experience: 6+ years

Requirements:
  • 6+ years of experience in marketing operations, marketing technology, or a related field, with expertise in HubSpot management and automation.
  • Proven ability to build and manage workflows, nurture strategies, and lead routing systems across platforms.
  • Strong understanding of marketing best practices and processes, with a focus on data cleanliness and accuracy.
  • Experience with Salesforce, Google Analytics, Webflow and Splash.
  • Demonstrated ability to manage and develop a team, fostering a supportive and productive work environment.
  • Strong analytical and problem-solving skills, with the ability to optimize MarTech systems for business impact.
  • Excellent communication and collaboration skills, with experience partnering across teams like BI, SalesOps, and Product.
  • Proactive and results-oriented mindset with the ability to drive projects from start to finish.
Responsibilities:
  • Serve as the full owner and admin of HubSpot, overseeing email coding, nurture workflow strategies, lead routing, lead scoring, and platform integrations.
  • Build and maintain marketing automation workflows and nurture strategies across platforms, ensuring alignment with best practices.
  • Partner with Marketing Analytics, BI, SalesOps, and Product teams to connect and optimize all marketing tools and systems.
  • Own the technical side of the lead journey, including lead tracking, data cleanliness, lead uploads, and form embeds.
  • Collaborate with the Web Lead on Webflow and agency integrations, ensuring seamless form functionality and tracking.
  • Support Multi-Touch Attribution (MTA) efforts in partnership with the Analytics Lead and BI team, ensuring models run effectively within the MarTech stack.
  • Ensure proper integration and functioning of tools such as Salesforce, Google Analytics, and Splash.
  • Manage the tooling and infrastructure needed to support marketing campaigns, from initial lead capture to routing and scoring.
  • Lead a team of two associates, providing guidance, mentorship, and support for their professional growth.
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