Director of eCommerce Product & CRO

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Requirements:

• Extensive experience managing eCommerce websites for direct-to-consumer brands.
• Experience with subscription-based models and scaling high-growth businesses.
• Success in running A/B and multivariate testing with measurable improvements.
• Advanced understanding of website analytics, event tracking, and reporting.
• Deep familiarity with Shopify and its ecosystem, front-end development, technical SEO.
• Strong ability to partner with marketing teams for traffic conversion.
• Experience in designing localized experiences for international growth.
• Proven ability to hire and lead high-performing teams.

Responsibilities:

• Develop and execute a roadmap for testing and optimization to enhance conversion rates and user experience.
• Create and refine landing pages and funnels in collaboration with marketing.
• Ensure accurate tracking of KPIs and use data for decision-making.
• Establish and scale a high-performing eCommerce team, including CRO and analytics experts.
• Manage Shopify operations, app integrations, and site maintenance.
• Optimize the website experience for international audiences.