Email Marketing Lead

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Requirements:

• 2+ years of dedicated email marketing experience, preferably in B2B SaaS or a technical product environment.
• Proven ability to communicate effectively with developer audiences, turning technical concepts into compelling messaging.
• Strong data-driven mindset with the ability to interpret metrics and draw insights.
• Familiarity with marketing automation platforms (e.g., Customer.io) and A/B testing methodologies.
• Exceptional writing skills with consistent brand tone and narrative.

Responsibilities:

• Own and optimize email lifecycle campaigns including newsletters, product announcements, and nurture campaigns.
• Write email copy that resonates with a developer audience, collaborating with content writers on relevant topics.
• Analyze key metrics to identify trends and implement A/B tests for ongoing optimization.
• Dedicate time to audience segmentation and campaign strategy planning.
• Collaborate with technical partners for integrations and ensure compliance with best practices.