Marketing Manager [Public Sector US]

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Requirements:

• 4+ years of experience in B2G SaaS marketing with a focus on federal and defense sectors.
• Proven expertise in partner and channel marketing, especially with federal system integrators.
• Deep understanding of federal procurement processes and government compliance.
• Proficiency in digital marketing platforms like HubSpot, Marketo, and CRM tools like Salesforce.
• Strong project management skills and a successful portfolio in public sector marketing.
• Excellent communication skills for crafting persuasive messaging.
• Bachelor’s degree in marketing, communications, business, or related field.

Responsibilities:

• Work with sales to support outbound efforts and establish focus areas.
• Create and execute ABM strategy targeting ideal accounts.
• Develop digital marketing campaigns for lead generation in federal and defense sectors.
• Manage digital marketing channels, analyzing performance based on data insights.
• Plan and execute federal-focused events to engage government stakeholders.
• Collaborate with partners to maximize market presence and develop joint strategies.
• Oversee Market Development Funds to track ROI and strategic alignments.