Sr. Marketing Analyst

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Requirements:

• Bachelor’s degree in Business, Marketing, Analytics, or a related field preferred.
• 5+ years of experience in marketing analytics or data analysis.
• Strong proficiency in data visualization and analytics tools (e.g., Looker, Google Analytics, Tableau, Power BI).
• Proven experience in developing dashboards and conducting funnel analysis.
• Advanced knowledge of Excel, Google Sheets, SQL, and data modeling techniques; Python or R experience is a plus.
• Strong understanding of paid campaign metrics and conversion optimization strategies.
• Exceptional analytical skills and ability to present findings effectively.

Responsibilities:

• Stitch together and leverage data across multiple platforms for full-funnel analysis.
• Develop and manage dashboards to track marketing and sales performance metrics.
• Collaborate with various teams to implement scalable data structures.
• Conduct in-depth analysis of marketing performance for optimization.
• Identify revenue expansion opportunities and inform campaign strategies.
• Analyze performance data from paid campaigns for recommendations.
• Conduct website and SEO audits to improve organic traffic.