Senior Director of LCM & Retention Marketing

Posted about 2 months agoViewed

💎 Seniority level: Director, 12-15 years

📍 Location: 48 states

💸 Salary: 170000.0 - 190000.0 USD per year

🔍 Industry: Grocery Delivery / Sustainable Food

⏳ Experience: 12-15 years

🪄 Skills: Data AnalysisMarketingDigital Marketing

12-15 years of experience in marketing or related roles, including 5 years in leadership
Strong leadership and team management abilities
Experience with CRM systems, ESPs, and marketing automation tools, preferably Braze
Background in subscription business models and DTC e-commerce
Expertise in customer lifecycle management and retention best practices
Strong analytical skills with proficiency in Excel and data visualization tools

Lead, mentor, and inspire a cross-functional team of lifecycle marketing professionals
Develop and lead comprehensive marketing strategies to reduce churn and improve retention
Set and track KPIs related to customer retention and lifetime value
Design marketing strategies across various channels to drive awareness and retention
Leverage customer insights to personalize marketing efforts
Collaborate with product teams to align marketing initiatives with offerings