Senior Director of LCM & Retention Marketing

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Requirements:

• 12-15 years of experience in marketing, customer retention, or related roles, with 5+ years in leadership.
• Strong leadership and team management skills.
• Experience with CRM systems, ESPs, marketing automation tools, and customer data platforms.
• Experience in subscription business model and DTC e-commerce brands.
• Strong analytical skills and proficiency in Excel and data visualization tools.

Responsibilities:

• Lead, mentor, and inspire a cross-functional team of lifecycle marketing professionals.
• Provide clear direction and relevant communication to senior leaders regarding performance.
• Develop comprehensive marketing strategies that reduce churn and improve retention.
• Design and execute marketing strategies to drive brand awareness and customer retention.
• Leverage data to personalize marketing efforts and enhance customer lifetime value.