Regional Marketing Specialist (Remote)

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Requirements:

• 3-5 years of proven experience as a Regional Marketing Specialist or similar role within the B2B marketing industry.
• Strong understanding of demand generation and marketing best practices.
• Proficiency in marketing automation software and CRM tools.
• Ability to analyze data and make informed decisions.
• Strong communication, presentation, and organizational skills.
• Proactive mindset, capable of managing multiple projects while focusing on priorities.
• Curiosity to learn about new markets and problem-solving persistence.
• Adaptable and innovative, with fresh ideas for engagement and growth.

Responsibilities:

• Conduct thorough market research to identify trends, opportunities, and competitive positioning in key US markets.
• Build a regional annual marketing plan with clear quarterly goals to translate strategic objectives into tactical campaigns.
• Envision and execute omnichannel campaigns, crafting compelling copy and collaborating with channel specialists.
• Create comprehensive project proposals, campaign briefs, and post-campaign evaluation reports.
• Collaborate with sales and stakeholders to build and execute an Account-Based Marketing (ABM) program.
• Foster strong relationships with sales teams, integrate feedback, and ensure campaign alignment.
• Create and optimize audience lists using database insights.
• Coordinate direct mail campaigns and maintain the regional event calendar.
• Attend and measure the success of trade shows and conferences.