Sr. Associate, Product Marketing

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Requirements:

• Minimum of 2 years of experience in marketing at a B2B SaaS company.
• Expertise in building content and email marketing, with the ability to use data for results measurement.
• Understanding and experience using Pendo or similar tools.
• Experience in software product organizations and understanding of tech environments.
• Strong grasp of B2B sales methodologies and customer support best practices.
• Excellent written and verbal communication skills; ability to simplify complex concepts.
• Capability to lead and communicate across departments, especially with creative teams.
• Strong passion for B2B SaaS and the challenges faced by the target market.
• Strong planning, organization, and execution skills for multiple projects.

Responsibilities:

• Partner with product, sales, customer success, and channel teams to understand their needs and develop market insights.
• Craft compelling product messaging and positioning that resonates with target audiences.
• Test different channels (email, in-app, SMS) for effectiveness.
• Create sales enablement materials like battle cards and presentations.
• Advocate for customers and demonstrate expertise in their pain points.
• Ensure cross-functional alignment for seamless customer experience and track success metrics.
• Leverage customer journey points to enhance product experience and upsell awareness.
• Track and analyze product marketing performance metrics and identify improvement areas.