Sr. Integrated Marketing Manager

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Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of experience in integrated marketing, brand marketing, or a similar role.
• Proven experience in developing and executing successful go-to-market strategies for new products or services.
• Deep understanding of digital marketing channels including search, social media, content marketing, email marketing, and paid advertising.
• Strong written and verbal communication skills with a persuasive approach.
• Experience with data analysis and creative performance reporting.
• Strong problem-solving and project management skills.
• Excellent communication, collaboration, and presentation skills.
• Passion for insurtech and innovation.

Responsibilities:

• Lead the development and execution of comprehensive marketing strategies for new product launches across all channels.
• Define target audiences, positioning, key messaging, and channel strategies.
• Collaborate closely with acquisition channel managers to ensure seamless strategy execution.
• Monitor post-launch performance, analyze results, and adjust go-to-market strategies as necessary.
• Develop and maintain strong brand identity and messaging for new products.
• Collaborate with creative teams to produce marketing assets.
• Manage marketing strategy and creative testing for Search & Affiliate channels.
• Analyze creative performance data and refine future testing plans.
• Conduct market research and competitive analysis.