Social Media Manager (sports and esports games)

View full description

Requirements:

• University Degree in Digital Marketing, Marketing, Media Studies, Business Administration, or equivalent experience in marketing, content agency, or promotion.
• A minimum of 3 years of experience managing and growing social media accounts for brands, ideally within the gaming, sports, or entertainment industries.
• Strong understanding of digital marketing strategies, content creation, and community engagement techniques.
• In-depth knowledge of key social media platforms (e.g., Instagram, X, TikTok, YouTube, Discord).
• Experience with content creation, including proficiency in Adobe Photoshop, Premiere Pro, or similar tools.
• Proven track record of executing successful digital marketing campaigns.
• Strong skills in community engagement and online relationship management.
• Fluent in English with excellent copywriting skills.
• Deep understanding of gaming culture, particularly around sports and esports games.

Responsibilities:

• Develop and refine the social media strategy to enhance the EFG brand and its digital presence.
• Lead channel-specific strategies and content planning to maximize engagement and reach.
• Maintain and evolve the tone of voice across digital platforms to align with brand identity.
• Design and implement digital content strategies for EFG products and events, ensuring impact and relevance.
• Collaborate on creating compelling digital content packages and campaigns for brand partners.
• Track, analyze, and optimize social media KPIs to drive performance across EFG accounts.
• Strategically plan and execute social marketing campaigns for global EFG products.
• Manage and grow community engagement, fostering strong relationships with audiences.
• Partner with creative teams to ideate, produce, and refine innovative content plans.
• Continuously analyze and enhance performance across all digital EFG channels.