VP of Marketing (Remote, US-based)

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Requirements:

• Bachelor’s degree in Marketing, Business or related field (Masters preferred)
• 10 + Years of progressive marketing experience with at least 5 years in a leadership role
• Proven expertise in Demand Generation, Marketing Operations, and Content Strategy
• Strong leadership and team management skills, with a track record of developing high performing teams
• Ability to set and execute strategic marketing plans that drive measurable business outcomes
• Exceptional communication and presentation skills
• Proficiency in marketing automation platforms, HubSpot experience necessary
• Solid business acumen with the ability to align marketing initiatives with broader business goals

Responsibilities:

• Develop and execute the overall marketing strategy to support business growth and brand awareness
• Oversee all marketing functions, including Demand Generation, Marketing Operations, Content Creation, Digital Marketing and Product Marketing
• Lead, mentor and grow a team of marketing professionals, fostering a collaboration and innovative culture
• Drive demand generation initiatives to ensure a strong pipeline of qualified leads
• Optimize marketing operations to improve efficiency, performance tracking and ROI
• Create compelling data-driven content that resonates with the target audience and supports thought leadership
• Align marketing strategies with sales and product teams to ensure cohesive messaging and go-to-market execution
• Monitor market trends and competitive activity to identify new opportunities and stay ahead of the competition
• Set KPIs, measure performance and report on the effectiveness of marketing programs and campaigns
• Manage the marketing budget, ensuring optimal allocation of resources