Senior Marketing Automation Specialist (Equity-Based)

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Requirements:

• Preferred but not required: Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
• 5 years or more experience in marketing automation, email marketing, or a related field.
• Expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
• Strong analytical skills and the ability to interpret data to make strategic decisions.
• Proven track record of designing and executing successful marketing automation campaigns.
• Excellent project management skills and attention to detail.
• Strong communication skills, both written and verbal.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Responsibilities:

• Develop and execute comprehensive marketing automation strategies to support lead generation, nurturing, and conversion.
• Design, build, and manage automated marketing workflows, email campaigns, and customer journeys using the marketing automation platform.
• Monitor and analyze the performance of marketing automation campaigns, making data-driven adjustments to optimize results.
• Conduct A/B testing to improve campaign performance and manage segmentation to target the right audiences.
• Ensure accuracy of the marketing database and integrate the marketing automation platform with other systems.
• Generate and analyze reports on campaign performance, tracking key metrics, and present findings to senior management.
• Provide training and support to marketing team members on the marketing automation platform.