Content Marketing Manager - Conversion Copy, Colombia, Remote

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Requirements:

• Minimum 5+ years of experience working with non-profit organizations or understanding of their unique challenges in fundraising.
• Experience writing for B2B SaaS or tech platforms.
• A passion for creating engaging, results-driven content.
• A data-informed mindset to experiment, analyze, and optimize content.
• Experience driving measurable improvements in engagement and conversions.
• A collaborative approach, working cross-functionally with teams like Sales, Partner Marketing, and Events.

Responsibilities:

• Creating, optimizing, and scaling content initiatives.
• Writing compelling copy for landing pages and ads to enhance engagement and conversion rates.
• Developing high-performing email campaigns to boost open and click-through rates.
• Creating conversion-oriented assets such as online calculators, infographics, reports, and interactive demos.
• Analyzing content performance and iterating to improve key performance indicators.