Senior Director of Channel Strategy and Insights

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Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 10 years of experience in comms planning or channel strategy.
• Proven expertise in marketing analytics and leveraging data for media strategies.
• Strong track record in overseeing large-scale, multi-channel media campaigns.
• Experience in managing cross-functional teams and collaboration.

Responsibilities:

• Define and lead the overarching strategy for integrating paid, earned, and owned media channels.
• Develop segmented audience strategies to tailor each media channel for various audience segments.
• Lead evolution of marketing channels and integrate emerging media channels.
• Foster collaboration between channel managers and creative teams.
• Oversee reporting and analysis of media performance for continuous improvement.
• Drive optimization across media channels using data insights.