Marketing Specialist (Remote)

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Requirements:

• 5+ years of experience in SEO and social media marketing.
• At least 1 year of experience managing PPC campaigns (Google Ads, Facebook Ads, etc.).
• Strong understanding of SEO tools (e.g., Ahrefs, SEMrush, Moz) and social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Proven track record of increasing website traffic, engagement, and conversions through SEO and social media marketing.
• Experience in creating and optimizing PPC ads and analyzing performance data.
• Excellent written and verbal communication skills.
• College degree in Marketing, Communications, or a related field.
• Ability to provide professional references from previous employers.

Responsibilities:

• Implement and manage effective SEO strategies to improve website ranking and visibility.
• Develop and execute social media marketing plans to drive engagement, increase brand awareness, and generate leads.
• Plan, manage, and optimize PPC campaigns (Google Ads, Facebook Ads, etc.) to achieve business goals.
• Regularly track, analyze, and report on marketing performance using analytics tools (Google Analytics, social media insights, etc.).
• Work closely with the content team to ensure SEO best practices are implemented and social media posts align with overall marketing goals.