User Marketing Specialist

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Requirements:

• 2+ years of relevant experience in buyer marketing, preferably in a Marketplace and/or B2B setting.
• Advanced English level.
• BA/BS degree with a strong academic record.
• Proficiency with HubSpot, Excel, Salesforce, PowerPoint (and Google Docs equivalents), Looker.
• Proficiency in advertising platforms (Google, Facebook, LinkedIn).
• Experience in executing customer marketing plans in a digital marketplace.
• Capable of working cross-functionally with various teams.
• Excellent communication, writing and presentation skills.
• Demonstrated ability to work with minimal supervision.
• Strong project management skills and ability to prioritize effectively.

Responsibilities:

• Create, execute, and support marketing strategies to grow user traffic and evaluation sessions on Thomasnet.
• Identify target audiences and assess outreach strategies.
• Research media channels and collaborate with cross-functional teams.
• Execute campaigns to attract new users and retain existing ones.
• Analyze campaign performance metrics to measure effectiveness.
• Achieve campaign objectives and manage digital platforms.
• Support demand generation campaigns.