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Product Marketing Coordinator

Posted about 1 month agoViewed

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💎 Seniority level: Junior, 2-3 years

💸 Salary: 50000.0 - 60000.0 USD per year

🔍 Industry: Weather forecasting

🏢 Company: AccuWeather Careers

🗣️ Languages: English

⏳ Experience: 2-3 years

Requirements:
  • A bachelor’s degree in marketing or a similar field or equivalent education and experience.
  • 2-3 years of marketing experience required.
  • Previous experience in product marketing is required.
  • Strong communication skills, both oral and written.
Responsibilities:
  • Assist with the product marketing strategy for AccuWeather for Business and AccuWeather mobile applications.
  • Create and update product positioning, descriptions, and messaging across AccuWeather's product suite.
  • Implement the AccuWeather Foundational Marketing Message in all marketing outputs.
  • Drive app downloads through app store optimization and marketing.
  • Understand customer use of AccuWeather’s services for Business products.
  • Focus on implementing product packages and bundles with internal teams.
  • Work with marketing and product teams on weather event-driven market tactics.
  • Manage content strategy and ensure marketing deliverables align with product releases.
  • Educate internal staff on product updates and functionality.
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