Director of Strategic Marketing

Posted 8 days agoViewed

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💎 Seniority level: Director, 10+ years

📍 Location: USA

💸 Salary: 150000.0 - 175000.0 USD per year

🔍 Industry: Healthcare IT

🏢 Company: MedeAnalytics👥 251-500💰 $57,000,000 over 9 years agoClinical Trials Analytics Health Care

⏳ Experience: 10+ years

🪄 Skills: Project ManagementData AnalysisStrategic ManagementCommunication SkillsCollaborationExcellent communication skillsMarket ResearchLead GenerationDigital Marketing

Requirements:

Bachelor’s degree in a related field required; Master's degree preferred.
10+ years of experience in B2B marketing in healthcare IT.
Ability to work independently with a practical approach.
Experience in building impactful marketing campaigns using various channels.
Creative thinking with both strategic and tactical insight.
Excellent project management skills.
Strong written and verbal communication/presentation skills.
Experience with digital marketing and marketing automation platforms required; Salesforce, Pardot, SalesLoft experience is a plus.

Responsibilities:

Develop and execute marketing plans to meet strategic imperatives and achieve business objectives.
Maintain a thorough understanding of the US healthcare market and gather competitive intelligence.
Serve as a trusted marketing partner to sales and product teams.
Define MedeAnalytics’ positioning and messaging while expanding into new market segments.
Work with marketing operations and creative teams to execute effective events and campaigns.
Align sales enablement strategy to enhance lead generation activities.
Engage regularly with product and sales leaders to optimize client channels.
Produce high-value reference stories to support sales and marketing initiatives.

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