Creative Strategist

View full description

Requirements:

• 3+ years of experience in Creative Direction, Creative Strategy, and Brand Strategy.
• Strong writing and outstanding communication skills.
• Proven expertise in exceptional copywriting.
• Proficiency in research and insights gathering.
• Analytical skills for campaign optimization.
• Ability to work independently and collaboratively.
• Proven experience in social media advertising.
• Bachelor’s degree in Marketing, Advertising, or a related field.

Responsibilities:

• Generate innovative ideas for static, gif, and video ad creatives and develop comprehensive briefs.
• Craft compelling scripts for video ads and oversee their production.
• Identify and source content from existing assets, internal talent, and external creators.
• Collaborate with video editors, designers, and videographers to guide the creative process.
• Develop and optimize ads for Facebook, Instagram, and YouTube, focusing on performance metrics.
• Review paid analytics and adjust creatives to drive engagement and sales.
• Coordinate with influencers to run whitelisted content.
• Source talented creators to create content.
• Develop copy and messaging for Email, SMS, and Web.