Paid Media Manager (LTG) UK, Remote

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Requirements:

• Expert paid media strategist with experience in digital marketing and growth strategies.
• 3 to 5 years of experience developing digital campaigns and managing multiple paid media accounts.
• Broad knowledge of online marketing and its connection to business growth.
• Passionate about online advertising and experienced in data modeling and analytics tools.
• Familiarity with processes and quality assurance in digital marketing.
• Experience with Salesforce, Marketo, or Pardot.
• Bachelor’s Degree.

Responsibilities:

• Lead the strategy and day-to-day optimization of global paid advertising programs for LTG brands.
• Perform daily account management of multiple paid media accounts (e.g., Google Adwords, LinkedIn Ads).
• Maintain and monitor keyword and audience bids, budgets, and important account metrics.
• Manage paid advertising budget planning and forecasting for various campaigns.
• Develop goals and lead targets for each brand to optimize paid channels for better returns.
• Monitor, track, and evaluate campaign performance analytics against KPI targets.
• Research new paid media partnerships to expand reach or lower acquisition costs.
• Collaborate with brand marketing managers and other teams to optimize paid search campaigns.