Regional Marketing Specialist (Remote, Contract)

Posted 11 days agoViewed

💎 Seniority level: Middle, 3-5 years

📍 Location: Europe

🔍 Industry: B2B marketing

⏳ Experience: 3-5 years

🪄 Skills: Data AnalysisMarket ResearchDigital MarketingCRM

3-5 years of proven experience as a Regional Marketing Specialist or similar in B2B marketing.
Strong understanding of demand generation and marketing best practices.
Proficiency in marketing automation software and CRM tools.
Ability to analyze data for analytical decision-making.
Strong communication, presentation, and organizational skills.
Proactive and independent with multiple project management skills.
Curiosity to learn about new markets and persistence in problem-solving.
Adaptable and innovative in strategy adjustments and engagement.

Conduct thorough market research to identify trends and opportunities in European markets.
Build an annual marketing plan with quarterly goals for tactical campaigns.
Execute omnichannel campaigns and collaborate with specialists for consistency.
Create project proposals, campaign briefs, and evaluate post-campaign results.
Collaborate with sales on Account-Based Marketing (ABM) to tailor client outreach.
Foster relationships with sales teams and integrate their feedback.
Create and optimize audience lists using database insights.
Coordinate direct mail campaigns and maintain regional event calendar.
Attend and evaluate the success of trade shows and events.

Posted 11 days ago

📍 Europe

🧭 Contract

🔍 B2B marketing

🏢 Company: INFUSE EMEA

3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Proficiency in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously.
Curiosity to learn about new markets and a problem-solving persistence.
Adaptable and innovative, capable of adjusting strategies as needed.

Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
Build a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment.
Create project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution and facilitate ROI analysis.
Collaborate with sales and cross-functional stakeholders to build and execute an Account-Based Marketing (ABM) program.
Foster strong relationships with sales teams, integrating their feedback to ensure campaigns align with sales processes.
Create and optimize audience lists using database insights and effective segmentation techniques.
Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
Attend and measure the success of trade shows, conferences, and smaller events.

Data AnalysisMarket ResearchDigital MarketingCRM

Posted 11 days ago

🔧 Requirements