Regional Marketing Specialist (Remote, Contract)

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Requirements:

• 3-5 years of proven experience as a Regional Marketing Specialist or similar in B2B marketing.
• Strong understanding of demand generation and marketing best practices.
• Proficiency in marketing automation software and CRM tools.
• Ability to analyze data for analytical decision-making.
• Strong communication, presentation, and organizational skills.
• Proactive and independent with multiple project management skills.
• Curiosity to learn about new markets and persistence in problem-solving.
• Adaptable and innovative in strategy adjustments and engagement.

Responsibilities:

• Conduct thorough market research to identify trends and opportunities in European markets.
• Build an annual marketing plan with quarterly goals for tactical campaigns.
• Execute omnichannel campaigns and collaborate with specialists for consistency.
• Create project proposals, campaign briefs, and evaluate post-campaign results.
• Collaborate with sales on Account-Based Marketing (ABM) to tailor client outreach.
• Foster relationships with sales teams and integrate their feedback.
• Create and optimize audience lists using database insights.
• Coordinate direct mail campaigns and maintain regional event calendar.
• Attend and evaluate the success of trade shows and events.