Digital Coordinator

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Requirements:

• BA/BS in Marketing, Advertising, Business Administration, or a related field, or equivalent years of professional experience preferred.
• 1+ years of related marketing experience in digital marketing and/or advertising, ideally in the CPG/startup food space.
• Proven track record of managing multiple projects and priorities in a fast-paced environment.
• Strong analytical mind and exceptional communication skills.
• Creativity, boldness, and willingness to experiment.
• Empathy for parents and caregivers.
• Knowledge of Excel, PowerPoint, Outlook, Slack, and other professional platforms.
• Experience with Shopify preferred, and ability to learn new technology.
• Up to 10% travel required.
• Genuine passion for improving childhood nutrition for a healthier planet.

Responsibilities:

• Develop compelling, creative briefs for ads across products, covering copywriting and visual direction.
• Curate ad examples from competitors to inspire direction.
• Oversee ad launch and approval processes with the Media Agency.
• Work with the Influencer Team on whitelisting and branded content.
• Collaborate with designers on website landing pages for growth initiatives.
• Assist in scaling the Affiliate Program by communicating brand priorities.
• Contribute to brainstorming sessions and Go-To-Market meetings.
• Prepare performance reports summarizing key insights.
• Optimize website content for AI-driven search.
• Stay updated on industry trends and technologies.