Demand Gen Manager - Enterprise ABM, Canada, Remote

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Requirements:

• Minimum of 5 years of experience in demand generation, ABM, or a related marketing field.
• Strong understanding of ABM strategies and best practices tailored for high-value accounts.
• Demonstrated experience in planning and managing multi-channel marketing campaigns.
• Strong analytical skills with the ability to draw insights from campaign data.
• Excellent teamwork and communication skills for collaboration with cross-functional teams.
• Experience with marketing automation platforms and CRM tools.
• Strong organizational skills to manage multiple projects effectively.
• Proactive in identifying challenges and opportunities for continuous improvement.

Responsibilities:

• Support and implement ABM campaigns targeting enterprise prospects, leveraging personalized content and outreach.
• Plan, execute, and manage demand generation initiatives such as webinars and paid media campaigns.
• Collaborate with the Senior Manager to develop multi-channel campaigns optimized for engagement.
• Work closely with content and creative teams to create tailored assets for target audiences.
• Oversee paid media efforts on platforms like LinkedIn and Google Ads.
• Monitor and report on campaign performance using key metrics, providing insights for optimization.
• Lead the planning and execution of webinars and events for lead generation.