ApplyMarketing Operations Manager (Remote, Canada)
Posted about 2 months agoViewed
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💎 Seniority level: Manager, 3+ years
📍 Location: Canada
🔍 Industry: Property and Casualty insurance industry
🏢 Company: Zesty.ai
⏳ Experience: 3+ years
🪄 Skills: Project ManagementData AnalysisSalesforceStrategyCommunication SkillsCollaborationAttention to detailOrganizational skillsDocumentation
Requirements:
- 3+ years of experience in a marketing operations role, preferably in a B2B SaaS or technology company.
- Hands-on experience managing Salesforce and marketing automation platforms like ActiveCampaign, Mailchimp, and Outreach.
- Proficiency in Salesforce CRM administration.
- Experience building and executing account-based marketing strategies.
- Strong quantitative skills with experience in tracking and improving marketing metrics.
- Ability to manage multiple priorities with strong organizational skills.
- Excellent interpersonal and communication skills.
Responsibilities:
- Lead and optimize the marketing technology stack to maximize ROI and enable scalable growth.
- Develop and implement an account-based marketing infrastructure.
- Enhance data quality and tool adoption within the marketing team.
- Manage marketing automation systems and oversee the marketing database.
- Collaborate with teams to build and execute campaigns with accurate tracking.
- Own creation of dashboards and reporting on marketing metrics.
- Train cross-functional teams on marketing automation tools.
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