Marketing Operations Manager (Remote, Canada)

Posted 2024-12-04

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💎 Seniority level: Manager, 3+ years

📍 Location: Canada

🔍 Industry: Property and Casualty insurance industry

🏢 Company: Zesty.ai

⏳ Experience: 3+ years

🪄 Skills: Project ManagementData AnalysisSalesforceStrategyData analysisCommunication SkillsCollaborationAttention to detailOrganizational skillsDocumentation

Requirements:

3+ years of experience in a marketing operations role, preferably in a B2B SaaS or technology company.
Hands-on experience managing Salesforce and marketing automation platforms like ActiveCampaign, Mailchimp, and Outreach.
Proficiency in Salesforce CRM administration.
Experience building and executing account-based marketing strategies.
Strong quantitative skills with experience in tracking and improving marketing metrics.
Ability to manage multiple priorities with strong organizational skills.
Excellent interpersonal and communication skills.

Responsibilities:

Lead and optimize the marketing technology stack to maximize ROI and enable scalable growth.
Develop and implement an account-based marketing infrastructure.
Enhance data quality and tool adoption within the marketing team.
Manage marketing automation systems and oversee the marketing database.
Collaborate with teams to build and execute campaigns with accurate tracking.
Own creation of dashboards and reporting on marketing metrics.
Train cross-functional teams on marketing automation tools.

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