Associate Director, Paid Media

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Requirements:

• 6+ years of campaign management experience with platforms like Google and Facebook.
• 18+ months of experience managing and mentoring direct reports.
• Experience managing monthly budgets of $200k-$1M.
• Proven ability to create innovative paid media strategies.
• Deep platform knowledge and recent hands-on experience.
• Experience with Google Analytics, Tag Manager, and troubleshooting.
• Google Ads and Facebook Blueprint certifications are a plus.

Responsibilities:

• Develop and execute paid media strategies across platforms such as Meta, Google, Bing, TikTok, and LinkedIn.
• Independently manage multiple accounts while ensuring campaigns meet client KPIs.
• Communicate regularly with clients regarding performance.
• Analyze data to optimize campaign performance.
• Collaborate with the creative team for effective ad execution.
• Run A/B tests and manage junior team members.