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Head of B2B Marketing

Posted 25 days agoViewed

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💎 Seniority level: Executive, 10+ years

📍 Location: New York City

💸 Salary: 150000.0 - 220000.0 USD per year

🔍 Industry: B2B Marketing

🏢 Company: Pathstream👥 51-100💰 $38,771,354 over 1 year agoCorporate TrainingE-LearningTrainingSoftware

⏳ Experience: 10+ years

🪄 Skills: LeadershipBusiness DevelopmentCross-functional Team LeadershipStrategyCommunication SkillsAnalytical SkillsCollaboration

Requirements:
  • Excited about developing the potential of frontline workers.
  • Experienced B2B marketer with at least 10+ years of relevant experience.
  • Strategic thinker with diverse marketing domain experience.
  • Incredible storyteller skilled in business ROI case studies.
  • Experience leading marketing teams and willingness to dive into details.
  • Data savvy and proficient with marketing systems like Hubspot.
Responsibilities:
  • Spearhead the development and execution of a comprehensive B2B marketing strategy.
  • Generate demand and drive acquisition and engagement across B2B industries.
  • Collaborate with the Revenue team to accelerate the sales cycle and deepen engagement.
  • Build web presence and social media for Pathstream.
  • Execute paid media campaigns to grow MQLs and convert them to SQLs.
  • Support Sales with conference optimization.
  • Develop co-marketing and channel partnerships.
  • Create case studies showcasing the impact of Pathstream.
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🔥 Head of B2B Marketing
Posted 2 months ago

📍 New York City

🧭 Full-Time

🔍 B2B marketing, workforce development

  • Excited about developing the potential of frontline workers.
  • Experienced B2B marketer with at least 10+ years of relevant experience, ideally in selling an early-stage product to Fortune 500 companies.
  • Strategic thinker with experience across various marketing domains.
  • Incredible storyteller capable of creating compelling business ROI case studies and impactful user stories.
  • Experience with leading marketing teams and willingness to engage with hands-on work.
  • Data savvy and proficient in tools like Hubspot.

  • Developing and implementing a strategy to generate awareness for Pathstream amongst target buyers in key industries.
  • Building out Pathstream’s web presence and social media.
  • Executing paid media and advertising campaigns to increase MQLs and convert them to SQLs.
  • Supporting Sales in optimizing conference participation.
  • Managing new co-marketing and channel partnerships.
  • Creating compelling case studies showcasing the impact of Pathstream.
  • Optimizing and building a B2B marketing team.

LeadershipBusiness DevelopmentStrategyCommunication SkillsCollaborationMicrosoft Excel

Posted 2 months ago
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