Head of B2B Marketing

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Requirements:

• Excited about developing the potential of frontline workers.
• Experienced B2B marketer with at least 10+ years of relevant experience, ideally in selling an early-stage product to Fortune 500 companies.
• Strategic thinker with experience across various marketing domains.
• Incredible storyteller capable of creating compelling business ROI case studies and impactful user stories.
• Experience with leading marketing teams and willingness to engage with hands-on work.
• Data savvy and proficient in tools like Hubspot.

Responsibilities:

• Developing and implementing a strategy to generate awareness for Pathstream amongst target buyers in key industries.
• Building out Pathstream’s web presence and social media.
• Executing paid media and advertising campaigns to increase MQLs and convert them to SQLs.
• Supporting Sales in optimizing conference participation.
• Managing new co-marketing and channel partnerships.
• Creating compelling case studies showcasing the impact of Pathstream.
• Optimizing and building a B2B marketing team.