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Programmatic Senior Analyst

Posted 19 days agoViewed

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💎 Seniority level: Senior, 2-4 years

📍 Location: United States

💸 Salary: 85000.0 - 110000.0 USD per year

🔍 Industry: Data-Powered Marketing

🏢 Company: Zeta Global👥 1001-5000💰 $105,263,174 Post-IPO Equity 4 months agoInformation ServicesAdvertisingAnalyticsMarketing

🗣️ Languages: English

⏳ Experience: 2-4 years

🪄 Skills: PythonSQLData AnalysisVBATableauData visualizationPowerPoint

Requirements:
  • A great communicator who can convey complex technical features in simple terms.
  • Aptitude for media and strategy, able to relay concepts to clients.
  • Ability to multitask and prioritize among several high-profile clients.
  • High degree of creativity, attention to detail, self-motivation, and drive.
  • Eager to work in a rapidly changing startup environment.
  • Team player enthusiastic about collaboration and knowledge sharing.
  • Willingness to do whatever it takes to get the job done.
  • Data driven, technical, self-starting, and curious.
  • 2-4 years of working experience in a similar role.
  • Extensive experience with SQL and Excel/pivot tables.
  • Excellent presentation/visualization/storytelling skills with PowerPoint.
  • Excellent diagnostic skills and technical acumen.
Responsibilities:
  • Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights, and providing a story-telling interpretation to insights.
  • Work with clients to understand key business challenges and design analytic and testing plans.
  • Own campaign performance and reporting insights while recommending opportunities for optimization.
  • Review performance of models across revenue, performance, and pacing.
  • Design and implement tests to evaluate model and feature performance.
  • Collaborate with internal teams to ensure measurement tools address client challenges.
  • Develop innovative measurement tools and consult with clients on marketing program alignment.
  • Determine setup for optimization efforts and communicate campaign results to clients.
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