Senior Marketing Operations Manager

Posted 2024-12-03

💎 Seniority level: Senior, 5+ years

📍 Location: Canada

🔍 Industry: Real-time business communications and data solutions

🏢 Company: Twilio👥 5001-10000💰 $378.2m Post-IPO Equity on 2021-07-28🫂 on 2023-12-04Messaging SMS Mobile Apps Enterprise Software Software

⏳ Experience: 5+ years

🪄 Skills: LeadershipSalesforceCross-functional Team LeadershipTableauCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communication

Requirements:

5+ years of Marketing Operations experience with a deep technical understanding of Marketo.
Understanding of B2B sales and marketing funnels and processes.
Strong problem-solving skills for lead handoff issues.
Experience with marketing tech stack: CRM (Salesforce preferred), web chat (Qualified preferred), CDP (Segment preferred), and enrichment tools (Clearbit, ZoomInfo).
Experience with Marketo to Salesforce custom integrations and API webhooks.
Strong familiarity with marketing initiatives such as lead ingestion and enrichment.
Excellent written and verbal communication skills.

Responsibilities:

Own and influence Twilio’s implementation of lead scoring.
Govern lead routing and lead flow to Sales.
Document lead management processes and technologies.
Implement and administer marketing technologies focusing on demand creation.
Manage integration between Marketo and Salesforce.
Optimize marketing technology stack including Marketo and Salesforce.
Ensure data collection is accurate and maintains privacy standards.
Build relationships with marketing and cross-functional stakeholders.

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