Director of Paid Media

Posted 26 days agoViewed

💎 Seniority level: Director, 4+ years

📍 Location: United States

🔍 Industry: Nutrition

🏢 Company: Grüns👥 11-50💰 $11,110,000 Debt Financing 4 months agoSnack Food Nutrition Dietary Supplements Wellness Health Care

⏳ Experience: 4+ years

🪄 Skills: LeadershipData AnalysisPeople ManagementGoogle AnalyticsCross-functional Team LeadershipGoCommunication SkillsAnalytical SkillsCollaborationProblem SolvingMentoringAttention to detailOrganizational skillsTime ManagementWritten communication

Requirements:

4+ years of experience in paid media strategy and execution.
Track record of scaling ad accounts from zero to $1 million monthly spend.
3+ years of management experience leading paid media teams.
Proficient in Multi-Touch Attribution, incrementality tests, and attribution platforms.
Experience with Meta Ads Manager, Google Ads, YouTube, and Shopping/PMax.
Exceptional analytical and problem-solving skills.

Responsibilities:

Oversee and manage daily paid media budget allocation for performance and ROI.
Develop understanding of attribution across paid channels for budget allocation.
Lead a team of two specialists optimizing campaigns across various platforms.
Stay involved in ad operations to drive campaign success.
Deliver insights on performance and audience behavior to the C-suite.
Collaborate with creative and analytics teams to build efficient funnels.

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