Apply📍 United States
🧭 Full-Time
🔍 Martech
🏢 Company: Resonate👥 101-250💰 Private over 2 years agoAdvertisingDigital MediaPredictive AnalyticsBrand MarketingMarketing Automation
- 4+ years’ experience as a product owner/manager of digital data in the advertising ecosystem, including identity and audience data creation and distribution.
- A good balance of technical knowledge and business insight.
- Experience with JIRA.
- Knowledge of advertising and/or marketing SaaS and DaaS offerings and digital marketing ecosystems (e.g., CDP, DSP, DMP, SSP).
- A strong understanding of key programmatic buyer activities such as planning, activation, and measurement.
- Product management experience within AdTech.
- Ability to solve complex, technical problems with creative solutions while managing tradeoffs.
- Ability to write detailed specifications and vision documents that clearly articulate the ‘why’ behind the problem.
- Proven team skills, including the ability to establish and maintain effective working relationships with all levels within an organization.
- Excellent communication and collaboration skills.
- Must have entrepreneurial spirit and the drive to thrive in a fast-paced environment.
- Translate the product roadmap into business cases, requirements, and success metrics for products and solutions.
- Work closely with the Senior Director of Data Activation on priorities and requirements to ensure alignment with overall product roadmap.
- Translate requirements into user stories, manage the product backlog within Jira, identify stories for upcoming sprints, lead refinement sessions with the Engineering team, and own all Sprint ceremonies and artifacts.
- Participate in Agile scrum team meetings to represent the needs of the client/business and clarify Solution Specifications as needed.
- Ensure that the appropriate tracking and reporting is in place to track performance post-launch to evaluate future investment.
- Identify risks, challenges, opportunities, and business integration needs.
- Support product & sales functions by providing data expertise, feasibility reviews, and detailed analysis of questions raised by internal and external stakeholders.
- Stay ahead in digital marketing technologies, recommending and leading the adoption of cutting-edge DMP/DSP/SSP solutions.
AgileData AnalysisMachine LearningProduct ManagementJiraDigital MarketingData managementSaaS
Posted 14 days ago
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