Content Writer, SEO

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Requirements:

• Proven experience as a content writer, ideally in the pet, insurance, or e-commerce industry.
• Strong understanding of SEO best practices, tools (e.g., Google Analytics, SEMrush, Ahrefs), and keyword optimization.
• Experience in planning and executing content strategies to meet traffic and conversion goals.
• Familiarity with content management systems (e.g., WordPress), basic HTML, and on-page SEO techniques.
• Exceptional writing, editing, and proofreading abilities with attention to detail.
• Ability to manage multiple projects, meet deadlines, and maintain high-quality output in a fast-paced environment.
• Bachelor’s degree in English, Marketing, Communications, or a related field is preferred.
• Knowledge of pet care or pet insurance is a plus.
• Experience creating multimedia content (e.g., videos, infographics) to support written materials is a plus.

Responsibilities:

• Write high-quality, engaging, and informative content for the website, blog posts, FAQs, product pages, and marketing materials.
• Conduct keyword research and implement SEO strategies to improve search rankings and drive organic traffic.
• Develop and maintain a content calendar, ensuring timely delivery of articles, guides, and updates.
• Produce a consistent volume of content that meets deadlines without sacrificing quality.
• Stay updated on industry trends, competitors, and customer needs to craft relevant and valuable content.
• Monitor content performance using analytics tools and adjust strategies to improve engagement and traffic.
• Work closely with the digital marketing team to align content with overall business goals and campaigns.