Director of Marketing Operations

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Requirements:

• Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent preferred.
• 8-10 years of hands-on experience in marketing automation and data analytics or a related operations field, with at least 3-5 years in a leadership role.
• Proven experience with marketing automation platforms (HubSpot, Marketo, etc.).
• Strong analytical skills and proficiency in marketing analytics and reporting tools.
• High standards around project management with a track record of using project management software.
• Strong leadership and team management skills.
• Ability to think strategically and execute tactically.
• Exceptional communication and interpersonal skills.

Responsibilities:

• Own the marketing operations roadmap ensuring the current tech stack meets the needs of Marketing.
• Manage day-to-day operations in HubSpot, including database health and workflow automation.
• Collaborate with Marketing stakeholders on planning and executing key marketing campaigns and ABM initiatives.
• Align with GTM Operations team on data infrastructure and integration with CRM.
• Partner with Web Services team to oversee marketing analytics and reporting.
• Oversee digital ad spend focusing on efficiency and ROI.
• Develop and maintain standard operating procedures for marketing processes.
• Maintain documentation of core business processes within marketing.