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Digital Campaign Marketing Manager

Posted 2024-11-21

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💎 Seniority level: Manager

📍 Location: United States of America

🪄 Skills: LeadershipProject ManagementProject CoordinationCross-functional Team LeadershipStrategyCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementMultitasking

Requirements:
  • Experience in designing impactful, integrated marketing campaigns.
  • Ability to oversee implementation through cross-functional teams.
  • Expertise in creating innovative multi-channel marketing programs.
Responsibilities:
  • Lead the planning and orchestration of multi-channel marketing initiatives, especially in digital marketing.
  • Act as the architect for marketing campaigns, ensuring alignment with business goals.
  • Craft campaign strategy, define key objectives, and ensure seamless integration of marketing efforts.
  • Drive engagement and conversion through various marketing channels including digital, events, and ABM.
  • Work across revenue segments, target markets, industries, and with sales and marketing teams.
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🔥 Digital Campaign Marketing Manager
Posted 2024-11-21

📍 United States of America

🧭 Full-Time

💸 105100 - 179630 USD per year

🔍 B2B software marketing, enterprise technology

  • Bachelor's degree in Business, Marketing, or a related field.
  • At least 8+ years of experience in B2B software marketing or demand generation.
  • Enterprise technology marketing experience is a major plus.
  • Proven track record of designing and creating integrated marketing campaigns.
  • Knowledge of best practices in B2B marketing, digital, demand generation, and customer marketing.
  • Excellent analytical skills and data-driven thinking.
  • Exceptional communication, collaboration, and presentation skills.
  • Positive, self-starter with drive to succeed in changing environments.
  • Experience in a fast-paced, metrics-oriented environment.
  • Organizational skills to manage multiple projects with flawless execution.

  • Lead the design and creation of end-to-end marketing campaigns that maximize lead generation.
  • Collaborate with sales, field marketing, digital agencies, and other stakeholders to understand market opportunities and define optimal strategies.
  • Analyze market and portfolio coverage to proactively identify campaign opportunities.
  • Determine the ideal channel mix including digital and content marketing, paid media, and email.
  • Create enticing, customer-centric in-market messages and campaign assets.
  • Work closely with internal marketing teams to optimize marketing program adoption and results.
  • Collaborate with field marketing and analytics teams to understand campaign performance and optimize future strategies.

Project ManagementStrategyAnalytical SkillsCollaborationOrganizational skillsPresentation skills

Posted 2024-11-21
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