Digital Campaign Marketing Manager

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Requirements:

• Bachelor's degree in Business, Marketing, or a related field.
• At least 8+ years of experience in B2B software marketing or demand generation.
• Enterprise technology marketing experience is a major plus.
• Proven track record of designing and creating integrated marketing campaigns.
• Knowledge of best practices in B2B marketing, digital, demand generation, and customer marketing.
• Excellent analytical skills and data-driven thinking.
• Exceptional communication, collaboration, and presentation skills.
• Positive, self-starter with drive to succeed in changing environments.
• Experience in a fast-paced, metrics-oriented environment.
• Organizational skills to manage multiple projects with flawless execution.

Responsibilities:

• Lead the design and creation of end-to-end marketing campaigns that maximize lead generation.
• Collaborate with sales, field marketing, digital agencies, and other stakeholders to understand market opportunities and define optimal strategies.
• Analyze market and portfolio coverage to proactively identify campaign opportunities.
• Determine the ideal channel mix including digital and content marketing, paid media, and email.
• Create enticing, customer-centric in-market messages and campaign assets.
• Work closely with internal marketing teams to optimize marketing program adoption and results.
• Collaborate with field marketing and analytics teams to understand campaign performance and optimize future strategies.