Head of Conversion Copy and Optimization

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Requirements:

• Proven experience in managing large-scale content production teams, with a focus on lead-converting copy for websites, landing pages, and digital ad campaigns.
• Strong expertise in CRO principles and best practices, including A/B testing, user behavior analysis, and optimization techniques.
• Exceptional written and verbal communication skills, with a portfolio showcasing high-converting copy across platforms.
• Strong understanding of SEO and how it integrates with CRO to drive results.
• Experience with analytics tools, such as Google Analytics or other CRO platforms, to track performance and inform strategy.
• A proactive leader who thrives in fast-paced, high-production environments.
• Excellent organizational and project management skills, with the ability to prioritize and delegate effectively.
• Collaborative mindset with the ability to work across departments to achieve shared goals.

Responsibilities:

• Lead and manage a team of Copywriters and SEO Specialists producing SEO-rich, conversion-focused copy for websites, landing pages, and ad campaigns.
• Develop and implement scalable workflows to manage high-volume content production efficiently without compromising quality.
• Ensure all content aligns with CRO best practices, optimizing for user engagement, lead generation, and conversions.
• Work closely with designers, developers, and campaign managers to ensure cohesive messaging across all platforms and mediums.
• Analyze performance data and feedback to refine content strategies and deliver measurable ROI for clients.
• Serve as a mentor and coach to your team, providing training, feedback, and support to elevate the quality of work and foster professional growth.
• Collaborate with senior leadership to align content initiatives with broader business goals.
• Stay up to date with industry trends and best practices in CRO, digital marketing, and SEO to keep content strategies innovative and effective.