Google Ads Senior analyst (They/She/He)

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Requirements:

• Minimum 4+ years of experience in paid search advertising with a proven track record in managing SEM (Google Ads) and ASA campaigns.
• In-depth knowledge of keyword research tools and ad platforms (Google Ads, Bing Ads).
• Strong analytical skills to interpret complex data sets and derive actionable insights.
• Familiarity with tools like Tableau, Excel / Google Sheets, SQL, Google Analytics, and MMPs (e.g., Adjust, Appsflyer).
• Excellent communication and presentation skills for strategy and results communication.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Experience with attribution modeling and marketing automation tools is a plus.
• Fluency in English required; knowledge of additional European languages is a plus.

Responsibilities:

• Develop and execute data-driven paid search strategies on Google Ads campaigns to scale web and app user acquisition.
• Identify automation opportunities with MarTech to enhance efficiency.
• Manage budget allocation and bidding strategies to meet CACs and budget targets.
• Conduct keyword research and create compelling ad copy.
• Analyze campaign performance through various metrics and identify improvement areas.
• Implement A/B testing for optimization purposes.
• Stay updated on trends and best practices in paid search advertising.
• Collaborate with different functions including marketing, data science, and engineering.
• Develop and maintain reporting dashboards for KPIs communication.