Head of Growth Marketing, Tumblr

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Requirements:

• Proficiency in data analysis, funnel optimization, and cohort-based performance reporting.
• Experience with tools like Google Analytics, Looker, and SQL is a plus.
• Strong project management skills in prioritizing and executing growth initiatives.
• Experience across multiple marketing channels including SEO, SEM, mobile marketing, CRO/LPO, paid social, and lifecycle marketing.
• Ability to use data for informed decision making and consider resource tradeoffs.
• Confidence in using data for strategy and team morale enhancement.
• Strong written and verbal communication skills for collaboration in a distributed environment.
• Ability to take initiative to drive projects independently in a fast-paced environment.
• Experience in growing a high-trust team and nurturing teammates.

Responsibilities:

• Develop, test, and iterate on growth marketing strategies to drive new users and increase engagement.
• Create and validate data-informed user segmentation and targeting strategies.
• Own and execute on ideas, including crafting messaging and optimizing campaigns across various channels.
• Measure and track user behaviors using various tools, providing detailed impact reporting on growth marketing efforts.
• Drive measurable impact in conversion, sign-up, and retention rates through funnel optimization, A/B testing, and experimentation.
• Partner with Marketing, Product, Design, and Data teams to understand users and optimize their journey.
• Lead development roadmaps and experimentation of new growth features and integrations.
• Cultivate a spirit of fun and growth across teams.
• Work with agencies to enhance capabilities and maximize impact.
• Lead and grow the marketing team.