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Head of Growth Marketing, Tumblr

Posted 2 months agoViewed

View full description

💎 Seniority level: Lead

💸 Salary: 130000.0 - 180000.0 USD per year

🔍 Industry: Social network and blogging platform

🏢 Company: Automattic Careers

🗣️ Languages: English

Requirements:
  • Proficiency in data analysis, funnel optimization, and cohort-based performance reporting. Experience with Google Analytics, Looker, and SQL is a plus.
  • Strong project management skills for prioritizing and managing growth initiatives.
  • Experience across multiple marketing channels including SEO, SEM, mobile marketing, CRO/LPO, paid social, and lifecycle marketing.
  • Ability to use data for informed decision making and resource trade-offs.
  • Confidence in using data to drive strategy and uplift team morale.
  • Strong written and verbal communication skills for collaboration in a distributed work environment.
  • Ability to drive projects independently in a fast-paced environment.
  • Experience growing a high-trust team and mentoring teammates.
Responsibilities:
  • Develop, test, and iterate on growth marketing strategies to drive new users and increase engagement.
  • Create and validate data-informed user segmentation and targeting strategies.
  • Own and execute growth marketing ideas across various channels.
  • Measure user behaviors and provide detailed reporting.
  • Drive impact in conversion, sign-up, and retention rates.
  • Partner with Marketing, Product, Design, and Data teams to optimize the user journey.
  • Utilize project management to lead roadmaps and development of growth features.
  • Cultivate a spirit of fun and growth among peers.
  • Work with agencies to enhance capabilities and maximize impact.
  • Lead and grow the marketing team.
Apply

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