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Vice President of Homeschool Marketing

Posted 2024-11-19

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💎 Seniority level: Vp, 10+ years

🔍 Industry: Education

🏢 Company: Just Right Reader

⏳ Experience: 10+ years

Requirements:
  • Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
  • 10+ years of marketing experience, with at least 5 years in a leadership role.
  • Experience in the education sector, preferably the homeschool market.
  • In-depth knowledge of the homeschool community, trends, and challenges.
  • Exceptional leadership, analytical, and communication skills.
  • Proficient with marketing tools, CRM systems, and digital advertising platforms.
Responsibilities:
  • Develop and implement a comprehensive marketing strategy targeting the homeschool education community.
  • Lead a marketing team to create targeted campaigns and community outreach efforts.
  • Oversee multi-channel marketing campaigns including digital, email, and social media.
  • Build and maintain relationships with homeschool organizations and influencers.
  • Establish KPIs to measure marketing effectiveness and optimize strategies.
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