Email Marketing Specialist

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Requirements:

• Proven experience in email marketing, with a strong portfolio showcasing successful campaigns in the medical aesthetic industry.
• Proficiency with email marketing platforms (e.g., Mailchimp, Klaviyo, or similar tools).
• Strong copywriting and editing skills with a focus on conversion-driven content.
• Analytical mindset with the ability to interpret data and adjust strategies for optimal performance.
• Experience creating automated email sequences and advanced audience segmentation.
• A keen understanding of branding, especially within the high-end medical aesthetic market.

Responsibilities:

• Develop and implement compelling email marketing campaigns tailored to aesthetic clinic owners to boost patient inquiries and conversions.
• Craft segmented email campaigns that target both existing patients and potential leads to maximize engagement and revenue generation.
• Analyze campaign performance metrics (open rates, click-through rates, conversions) and continuously refine strategies to improve results.
• Design and manage automated email workflows, including drip campaigns and nurture sequences, to drive consultations and long-term engagement.
• Work closely with the social media and content teams to ensure email campaigns align seamlessly with overarching branding strategies.
• Leverage knowledge of trends, patient psychology, and marketing in the medical aesthetic space to craft email content that resonates with target audiences.