Director, Oncology HCP Marketing

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Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; advanced degree is a plus.
• 12+ years of experience in HCP marketing, digital marketing, or a related healthcare field, with at least 3 years in oncology.
• Experience in biotechnology or pharmaceutical industry with understanding of regulatory constraints.
• Strong knowledge of oncology market dynamics.
• Product launch experience, especially in oncology.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Exceptional communication and leadership skills.
• Strong analytical skills to interpret data into actionable strategies.
• Willingness to travel up to 25-30% of the time.

Responsibilities:

• Support the HCP marketing strategy development and lead tactical execution to drive product awareness for an ovarian cancer launch.
• Support disease state education campaigns to increase awareness of a novel mechanism of disease.
• Manage early brand development, including brand identity and messaging.
• Oversee content development for HCP materials ensuring legal and regulatory compliance.
• Collaborate with various internal teams to align marketing initiatives with commercial goals.
• Define research objectives and develop insights into the oncology market.
• Build relationships with key oncology stakeholders to enhance engagement.
• Develop and track key performance indicators for HCP engagement.
• Partner with Sales and Training teams to create supporting materials.
• Ensure timely review of promotional materials by the PRC.
• Develop executive presentations translating insights into marketing recommendations.
• Oversee relationships with agency partners and manage marketing budget.